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Content Marketing Manager, German-speaking Market

Clera

Vienna

About this role

ABOUT THE ROLE

Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.

WHAT YOU'LL DO

  • Develop and execute content marketing strategy for the German-speaking market.
  • Manage website and landing page copy, and write conversion-focused copy for paid marketing channels.
  • Script ad creatives for YouTube and paid social platforms.
  • Build organic content strategies across social platforms and collaborate with creators, customers, and influencers.
  • Use user research, A/B testing, and performance insights to improve messaging.
  • Contribute to product positioning and go-to-market messaging.

WHAT WE'RE LOOKING FOR

  • At least 4 years of experience in content marketing, copywriting, or growth marketing.
  • Native German proficiency with excellent German marketing writing skills, plus fluent English.
  • Experience in B2B SaaS or a fast-growing software environment.
  • Understanding of performance marketing and conversion-focused copywriting.
  • Experience with A/B testing, social content strategy, and scripting ads for YouTube and paid social.
  • Experience collaborating with creators, customers, or influencers, and contributing to product positioning or go-to-market messaging.
  • Experience with AI products, voice technology, user research, or SEO is beneficial.

COMPENSATION & BENEFITS

Base salary: €65,000 to €85,000 annually. Visa sponsorship is not available.

LOCATION

On-site in Vienna, Austria.

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