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Ashby
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Founding GTM Engineer

Clera

Berlin

About this role

ABOUT THE ROLE

This is a founding GTM role at a seed-stage healthtech startup building AI-powered software for veterinary practices. You will join the founding team from day one to build the sales engine from the ground up, with a clear path toward an Account Executive role as the company scales.

WHAT YOU'LL DO

  • Independently prospect and close veterinary practices, owning the full sales cycle from target identification through deal closure.
  • Develop and continuously refine outreach strategies across email, LinkedIn, phone, and events.
  • Build and maintain strong customer relationships focused on retention, upsells, and genuine referrals.
  • Own the CRM from day one, maintaining clean pipelines, reliable data, and clear reporting.
  • Run structured tests to identify the most effective channels, segments, and messaging.
  • Feed market feedback directly back to the product and founding team to shape the roadmap.
  • Contribute to hiring and onboarding the next wave of sales team members.

WHAT WE'RE LOOKING FOR

  • 2 or more years in sales, business development, or GTM roles with direct responsibility for pipeline generation and closing deals.
  • Demonstrated experience executing full B2B sales cycles: prospecting, qualification, negotiation, and closing.
  • Proficiency with CRM systems such as Salesforce, HubSpot, or Pipedrive, including pipeline management, data hygiene, and reporting.
  • Hands-on experience with multi-channel outreach: email campaigns, LinkedIn prospecting, cold calling, and event-based sales.
  • Experience building or scaling early-stage sales processes and playbooks, and systematizing sales motions.
  • Experience managing customer relationships post-sale, including retention, upsell identification, and product feedback loops.
  • Native or near-native German fluency (spoken and written) is required for this role.
  • Entrepreneurial mindset: you move fast, take ownership, and thrive in a dynamic environment.
  • A plus: background selling into healthcare, veterinary, or regulated professional services, or prior experience at an early-stage startup.

COMPENSATION & BENEFITS

Salary range: 60,000 to 70,000 EUR annually. Visa sponsorship is not available for this role.

LOCATION

On-site in Berlin, Germany. This is a fully on-site role; remote or hybrid arrangements are not offered.

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