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Ashby
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Founding Sales Representative, SDR to Full-Cycle

Clera

Berlin

About this role

ABOUT THE ROLE

Join an early-stage B2B software company serving German roofing and trades businesses. You will begin with high-volume outbound prospecting, then progress to owning the full sales cycle and helping shape the company's sales motion.

WHAT YOU'LL DO

  • Make daily outbound calls to roofing business owners and book qualified discovery meetings.
  • Refine call scripts and objection handling based on prospect conversations.
  • Progress from setting meetings to running demos, addressing objections, sending contracts, and closing deals.
  • Own sales targets, track activity and results in a CRM, and improve the sales playbook for future team members.

WHAT WE'RE LOOKING FOR

  • At least one year of quota-carrying sales experience in an SDR, BDR, AE, or similar role, preferably in outbound sales, with a record of meeting quota.
  • Experience executing outbound campaigns, securing prospect meetings, and making high-volume cold calls.
  • Native-level German and strong phone communication skills, with resilience and coachability.
  • Comfort using a CRM and tracking sales activity and results.
  • Experience selling to small businesses, tradespeople, or owner-operators is helpful, as is experience at an early-stage startup.
  • Ready to progress to end-to-end sales ownership, including demos, contract handling, and closing, within the first few months.

COMPENSATION & BENEFITS

€50,000 annual base salary and €90,000 OTE (on-target earnings, base plus variable). Visa sponsorship is not available.

LOCATION

On-site, five days per week in Berlin, Germany. Candidates must be based in Berlin or willing to relocate.

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