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Ashby
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Head of Marketing

Clera

San Francisco

About this role

ABOUT THE ROLE

Own end-to-end marketing for an AI-powered hospitality software platform, combining product marketing and demand generation in a hands-on role. You will build and run marketing programs across channels, using AI tools and experimentation to scale the work.

WHAT YOU'LL DO

  • Develop product positioning, messaging, and website content, including pages tailored to customer segments.
  • Create blog posts, case studies, videos, use cases, webinars, and other content that demonstrates product value.
  • Research competitors and the market to inform go-to-market strategy.
  • Manage content and design assets, and test channels such as newsletters, podcasts, and influencer partnerships.
  • Plan and execute field marketing, including activations, events, conferences, and relationship-building dinners.
  • Develop founder thought leadership across LinkedIn and other channels.
  • Direct paid advertising campaigns and improve signup funnels, lead generation, and conversion rates through testing and analytics.

WHAT WE'RE LOOKING FOR

  • At least 5 years of marketing experience at a B2B SaaS or AI company, with end-to-end campaign ownership from positioning through execution.
  • Hands-on experience with paid acquisition, conversion metrics, funnel optimization, and A/B testing.
  • Experience across inbound channels such as SEO, content, and LinkedIn, as well as outbound, events, and field marketing.
  • Strong writing and messaging skills for technical or complex products, plus experience producing marketing content and conducting competitive research.
  • A track record of running multiple marketing experiments at a fast-growing company. Hospitality experience is not required.

COMPENSATION & BENEFITS

Base salary is $150,000 to $240,000 annually, with 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.

LOCATION

On-site in San Francisco, California.

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