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Content Marketing Manager, German-Speaking Market

Clera

Vienna

About this role

ABOUT THE ROLE

Own content marketing for the German-speaking market at a fast-growing B2B software company focused on AI-powered business communications. You will shape the brand voice across the customer journey and help businesses understand and trust AI-driven phone solutions.

WHAT YOU'LL DO

  • Own content marketing strategy and execution for the German-speaking market.
  • Define brand voice across the customer journey and manage website and landing page copy.
  • Write conversion-focused copy for paid marketing channels.
  • Script ad creatives for YouTube and paid social platforms.
  • Develop and execute organic content strategies across social platforms.
  • Collaborate with creators, customers, and influencers to produce authentic content.
  • Use user research, A/B testing, and performance insights to improve messaging.
  • Contribute to product positioning and go-to-market messaging.

WHAT WE'RE LOOKING FOR

  • At least 4 years of experience in content marketing, copywriting, or growth marketing.
  • Experience in B2B SaaS or another fast-growing software environment.
  • Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
  • Understanding of performance marketing and conversion-focused copywriting.
  • Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
  • Experience developing organic social content and collaborating with creators, customers, or influencers.
  • Ability to contribute to product positioning and go-to-market messaging.
  • Experience with AI products, voice technology, user research, or SEO is beneficial.

COMPENSATION & BENEFITS

Base salary: €65,000 to €85,000 annually. Visa sponsorship is not available.

LOCATION

On-site in Vienna, Austria.

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