Growth Marketing Lead

ABOUT THE ROLE

Join a creative intelligence and performance marketing team helping brands grow through paid advertising. In this client-facing role, you'll shape growth strategy, guide substantial media investments, and connect creative performance with campaign results.

WHAT YOU'LL DO

• Manage paid media programs across Meta, TikTok, and Google, overseeing substantial budgets and driving efficient account growth.

• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

• Develop growth strategies that integrate creative performance with paid media planning and execution.

• Turn campaign and creative performance data into clear recommendations for clients, creatives, and media buyers.

• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.

• Partner with creative teams and media buyers to develop effective content and scale campaigns.

WHAT WE'RE LOOKING FOR

• At least 5 years of paid media experience, ideally in an agency or consumer app environment.

• Deep expertise in Meta advertising, with experience managing paid campaigns across Meta, TikTok, and Google.

• A track record of independently managing client accounts with seven-figure annual media budgets.

• Strong analytical skills, including comfort with KPI calculations and translating data into strategic recommendations.

• Experience leading client relationships, presenting to stakeholders, and conducting quarterly business reviews.

• Experience connecting creative performance with media buying and optimizing campaigns beyond standard dashboard metrics.

• Knowledge of mobile advertising measurement, including SKAN, AEM, and mobile measurement partners, is beneficial.

COMPENSATION & BENEFITS

Salary: $130,000 to $175,000 annually. Visa sponsorship is not available.

LOCATION

On-site in New York, New York.